Driving traffic to your e-commerce website is important because it affects your conversion rates. If you have a high-quality website but no one is visiting it, you won’t convert visitors into customers.
Your e-commerce website needs to be visible in order to drive traffic to it. There are many ways to drive traffic, including paid ads and content marketing. However, high visitor-to-buyer conversion rates also depend on having high-quality products in your store that are accurately listed on your website. If your website is difficult to find or isn’t well-optimized for search engines, people won’t be able to find it. Therefore, it’s important that your SEO efforts be geared toward attracting organic traffic so that you can convert visitors into customers.
The more visitors your e-commerce website has, the more chances it has to convert them into buyers. There are a lot of things that you can do to boost your e-commerce traffic. That’s why we’ve put together this list of 29 tips to help you get more traffic to your e-commerce site. By following these tips, you’ll be on your way to increased traffic and more sales. So, let’s get started!
1. Make use of Premium eCommerce Themes
One surefire way to give your traffic a boost is to use premium ecommerce themes. Although there are many free themes available, premium themes offer a number of advantages, including:
Better Design and Usability
Premium themes are designed by professional developers and offer a higher level of design, user experience, and usability than free themes. This can help your e-commerce store, leading to more conversions.
More Features and Customization Options
Premium themes typically come with more features and options for customization than free themes. This means you can more easily create a unique, branded look for your site that will help it stand out from the competition.
Premium themes are often better coded and optimized for performance than free themes. This can help improve your site’s loading times, which can in turn lead to higher traffic and conversion rates.
Access to Support
When you use a premium theme, you usually have access to support from the theme developer. This can be helpful if you run into any issues with your site.
2. Make Sure Your Website is Mobile-friendly
A mobile-friendly website is essential for two reasons: first, because over 60% of internet traffic now comes from mobile devices; and second, because Google’s algorithm now penalizes non-mobile-friendly websites. If you want to ensure that your website is accessible to the largest possible audience and that your Google ranking is not suffering, then you need to make sure that your website is mobile-friendly.
3. Write Compelling Product Descriptions
The first step to writing compelling product descriptions is understanding who your target audience is. What are their needs and wants? What kind of language do they respond to? Once you have a good understanding of your target audience, you can start crafting your product descriptions.
Keep your product descriptions short and to the point. No one wants to read a novel about a product they’re interested in. Be sure to highlight the features and benefits of your product and use persuasive language to get the reader to take action.
Make sure your product descriptions are error-free. Nothing will turn a potential customer off more than a poorly written product description. Have someone else proofread your work before you publish it.
Last but not least, don’t forget to include a call-to-action in your product descriptions. Tell the reader what you want them to do, whether it’s buy the product, sign up for your email list, or something else.
4. Use High-quality Product Images
People are visual creatures, and high-quality product images will help your products stand out from the crowd. Product images should be clear, well-lit, and show the product in use if possible. If you have the budget, invest in professional product photography. It will be worth it in the long run.
5. Use Social Media Platforms
Use social media to stay top-of-mind. Post regularly and share fresh content to keep your followers engaged. Here are a few tips on how to use social media to boost your e-commerce traffic:
- Use social media platforms to create a buzz around your products.
- Use social media to drive traffic to your website or blog. In your social media posts, include links to your store.
- Use social media to connect with potential customers and build relationships. Take the time to respond to comments and questions.
- Use social media to showcase your products. Share high-quality images and videos of your products.
6. Invest in Paid Advertising
Paid advertising is a great way to boost traffic to your eCommerce website. There are a number of different paid advertising platforms that you can use, such as Google Ads, Microsoft Advertising, and Facebook Ads. Paid advertising can be a great way to reach new customers, and it can be highly targeted so that you are only reaching people who are likely to be interested in your product or service. Paid advertising can be an effective way to boost traffic to your e-commerce website, and it is worth considering as part of your overall marketing strategy.
7. Use eMail Marketing
Email marketing can be a great way to boost traffic to your e-commerce website. By sending out regular emails to your subscribers, you can stay top of mind and encourage them to visit your site. But how can you make sure your emails stand out in a crowded inbox?
Here are a few tips:
- Keep your subject lines short and to the point.
- Personalize your emails with the recipient’s name.
- Use images to break up your text and make your emails more visually appealing.
- Use strong calls to action to encourage your subscribers to visit your website.
If you follow these tips, you’ll be on your way to boosting your e-commerce traffic in no time.
8. Use Google Analytics
Google Analytics is a powerful tool that can help you boost your e-commerce traffic. By tracking your website traffic, you can identify which areas of your website are performing well and which need improvement. You can also use Google Analytics to track your conversion rate, which can help you optimize your website for better results.
9. A/B Test Your Website
If you’re not already A/B testing your website, now is the time to start. A/B testing, also known as split testing, is a method of testing two or more versions of a website or app to see which one performs better. By testing different versions of your website, you can determine which design, layout, or copy works best for your business and your customers.
There are a number of things you can test on your website, including the headline, the call to action, the layout, and the images. To get started, create a list of all the elements you want to test. Then, create two versions of each element, and track the results to see which version performs better.
A/B testing can be a valuable tool for any business, but it’s especially important for ecommerce businesses, where a small change can make a big difference in conversion rates. If you’re not sure how to get started, there are a number of A/B testing tools available, such as Optimizely and Google Optimize.
10. Optimize Your Website for Search Engines
To ensure your eCommerce website is being found by potential customers, it is essential to optimize your website for search engines through the use of keywords, tags, and other search engine optimization (SEO) strategies.
Your website’s title, meta tags, and descriptions are all important elements that contribute to your website’s SEO. The title is what appears in the search engine results pages (SERPs), and should be descriptive and keyword-rich. Meta tags are snippets of text that describe your website’s content; they are used by search engines to help index your website. The description is the text that appears below your website’s title in the SERPs and should be a concise, keyword-rich summary of your website’s content.
In addition to optimizing your website’s title, meta tags, and descriptions, you can also improve your website’s SEO by creating high-quality content that is keyword-rich and relevant to your product or service. Search engines favor websites that provide useful, relevant, and keyword-rich content, so it is important to create blog posts, product descriptions, and other types of content that are keyword-rich and relevant to your product or service.
11. Start a Referral Program to Encourage Customers to Promote Your Product
A referral program is a great way to encourage customers to promote your product. By offering a discount or other incentive for every new customer they refer, you can encourage customers to spread the word about your store. You can also offer different types of discounts as part of your referral program. For example, you can offer an extra point or a free gift with purchase.
You can also start an affiliate program, which is similar to a referral program but with cash instead of discounts.
12. Start an Affiliate Program to Encourage Influencers to Promote Your Store
An affiliate program is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. As an e-commerce store, you can start your own affiliate program to incentivize influencers.
There are a few ways to structure an affiliate program. The most common is to pay a commission on sales, but you can also pay per lead or pay per action. For ecommerce stores, a common commission is 5–10% of the purchase price. However, you can offer higher commissions to influencers who drive a lot of sales.
To get started, you’ll need to sign up for an advertiser service like Commission Junction or ShareASale. You can also create your own affiliate tracking system with PostAffiliatePro and FirstPromoter. Once you’ve done that, you can start recruiting influencers to promote your product.
Bloggers and influencers have a large following on social media with a large readership. They can promote your product. The best way to recruit affiliates is to reach out to them directly. You can email them or contact them through their blog.
Make sure to explain the terms of your affiliate program clearly, so there’s no confusion about what you’re offering. And be sure to set up a tracking system so you can measure results. By offering an affiliate program, you can tap into a new source of traffic and boost your e-commerce sales.
13. High-quality Content
If you want to attract organic traffic to your e-commerce store, you need to start with high-quality content. This means creating comprehensive product descriptions, blog posts that provide valuable information to your target audience, and anything else that helps you stand out from the competition. Not only will this help you rank higher in search engines, but it will also give potential customers a reason to visit your site.
To ensure that your content is of the highest quality, make sure that it is well-written, accurate, and informative. If you are unsure of your ability to create high-quality content, you may want to consider hiring a professional writer or content marketer.
In addition to high-quality content, you also need to make sure that your website is visually appealing and easy to navigate. Potential customers should be able to find what they are looking for quickly and easily. If your website is difficult to use, they will likely move on to a competitor’s site.
14. Provide Excellent Customer Service
Excellent customer service is essential for any business, but it’s especially important for e-commerce businesses. Why? Because customers who have a negative experience are more likely to never buy from you again and to tell their friends and family about their bad experience. On the other hand, if you can provide excellent customer service, you’ll be well on your way to boosting your e-commerce traffic.
So, how can you provide excellent customer service? First, you need to make sure that your customer service team is knowledgeable about your products and your company. They should be able to answer any questions that a customer might have. Second, you need to make sure that your customer service team is friendly and helpful. They should be able to resolve any issue that a customer has. Third, you need to make sure that your customer service team is responsive. They should be able to respond to customer inquiries quickly and efficiently.
15. Run a Promotion or Contest
One great way to increase your e-commerce traffic is to run a promotion or contest. This can be a great way to get people interested in your products and can also help increase brand awareness. There are a few things to keep in mind when running a contest, such as making sure you have a clear and concise entry process. When running a promotion, make sure the prize or deal is something that will appeal to your target audience.
16. Submit your Promotion on Cashback Sites
If you’re running a promotion or contest, make sure to submit your information to popular cashback sites. Once your promotion is approved, it will be displayed on the site and you’ll start receiving sales from people who are interested in your product. This is a great way to get your brand in front of a large audience and increase your traffic.
To find out which cashback sites are popular in your country, do a quick search on Google or ask around in forums and social media groups related to your niche. In most cases, you’ll be able to submit your promotion for free, but some sites may charge a small fee.
17. Answers on Forums Related to Your Products
When you answer questions on forums related to your products, you are providing valuable information to people who may be interested in what you have to offer. Not only does this help to build trust and credibility, but it can also lead to traffic and sales.
When you find forums related to your niche, take some time to read through the questions and see if you can provide helpful answers. If you can, be sure to include a link to your website or product in your signature. This will help to drive traffic to your site and can lead to sales.
18. Create Product Video
One way to increase traffic to your e-commerce site is to create product videos. Product videos can showcase the features and benefits of your products in a way that is both engaging and informative. There are a few things to keep in mind when creating product videos:
- Keep it short and sweet. Viewers have short attention spans, so make sure your product videos are under 4 minutes.
- Focus on the benefits. What are the unique selling points of your product? How will it make your customers’ lives better?
- Use attractive visuals. Use high-quality images and videos, and make sure the visuals are relevant to the product.
- Use customer testimonials. This is a great way to build trust and show that your products are effective.
19. Guest Blogging
One great way to get exposure for your e-commerce store is to guest blog on popular, relevant websites. When you guest blog, you generally write an article for another website in your industry in exchange for a link back to your own website. This link helps improve your website’s search engine ranking and can also send some direct traffic your way if the guest blog post is popular.
To find guest blogging opportunities, start by searching Google for your industry or product niche + “guest post.” For example, if you sell computer supplies, you could search for “computer supplies” + “guest post” or “laptops” + “guest post.” You can also try searching for popular industry websites + “write for us” or “contribute.”
Once you find some guest blogging opportunities, reach out to the website owner or editor and pitch them your article idea. If they’re interested, they’ll usually provide you with guidelines for what they’re looking for in a guest blog post. Once your article is published, be sure to promote it on your social media channels and across your other marketing channels to drive traffic to the guest blog post and your website.
20. Have a Clear and Concise Checkout Process
A clear and concise checkout process is important for two reasons: first, it helps to ensure that customers complete their purchases; and second, it helps to reduce abandoned shopping carts.
There are a few things you can do to streamline your checkout process and make it as user-friendly as possible.
The first thing is to make sure that all the fields in your checkout form are absolutely necessary. The fewer the better. Second, provide clear and concise directions at each step of the checkout process. And third, offer guest checkout for customers who don’t want to create an account.
By following these simple tips, you can make your checkout process simpler and more user-friendly, which will help to increase sales and boost traffic to your e-commerce site.
21. Offer Free Shipping
Offering free shipping is one of the most effective ways to increase your e-commerce sales. According to a study, nearly 60% of online shoppers said that free shipping was the most important factor when deciding whether or not to make a purchase. And nearly 70% of shoppers said they would abandon their shopping carts if they were faced with unexpected shipping costs.
If you’re not already offering free shipping, there are a few things you should keep in mind. First, make sure you’re offering free shipping on all orders. Second, you also offer free shipping on orders over a certain amount. Third, make sure your shipping charges are clearly displayed on your product pages and during the checkout process. By offering a free shipping coupon on all orders, you’ll increase your sales and customer satisfaction.
22. Provide Multiple Payment Options
One of the most important things you can do to boost your e-commerce traffic is to provide multiple payment options. By offering a variety of payment methods, you make it easy for customers to purchase from you. Some of the most popular payment methods include credit cards, PayPal, Google Pay, Apple Pay, and Amazon Pay.
Offering multiple payment options has several benefits. First, it increases the chances that customers will actually complete a purchase. Second, it builds trust and credibility with customers. And third, it can help you attract new customers who might not have considered purchasing from you otherwise. Your customers will thank you for it.
23. Include a Live Chat Option on Your Website
Live chat is a great way to boost your e-commerce traffic. By including live chat on your website, you can provide instant help and support to your visitors. This can be a great way to increase sales and conversion rates. In addition, live chat can also help you build trust and rapport with your visitors.
24. Use Abandoned Cart eMails
Abandoned cart emails are an effective way to recover lost sales and boost your e-commerce traffic. When a customer adds items to their cart but doesn’t complete the purchase, you can send them a reminder email with a link to their cart. These emails should be timely, personal, and include a strong call-to-action.
Abandoned cart emails can be highly effective, with some studies showing that they have a 40% open rate and a 20% click-through rate. If you’re not already using abandoned cart emails, there are a few things you need to know to get started.
First, you need to set up a system to track abandoned carts. This can be done with most email marketing platforms, including Sendinblue, Mailjet, and SendGrid. Once you have a system in place, you can start sending abandoned cart emails.
There are a few things to keep in mind when writing these emails. First, make sure to personalize the email with the customer’s name and include a photo of the item they left in their cart. Second, include a strong call-to-action, such as “Complete your purchase now” or “Get 10% off your purchase.” Finally, make sure to include a link to the customer’s cart so they can easily complete their purchase.
25. Display Customer Reviews
Displaying customer reviews is one of the most effective ways to boost e-commerce traffic. Customer reviews provide social proof that your products or services are valuable. And they can help influence the decision-making process of potential customers.
When considering which customer reviews to display on your website, it’s important to consider both the positive and negative reviews. Positive reviews will obviously help to boost traffic, but negative reviews can also be helpful. By displaying negative reviews, you can show that you’re transparent and that you’re willing to listen to feedback. This can help to build trust with potential customers.
To get the most out of customer reviews, be sure to prominently display them on your website and make it easy for customers to leave reviews. You can also highlight customer reviews in your marketing materials, such as email newsletters and social media posts.
26. Retarget Your Website Visitors
There are a few things to keep in mind when retargeting your website visitors. First, you need to make sure that your ads are relevant to the products or services that you offer. If your ads are not relevant, people will simply tune them out, and you will not see a return on your investment. Second, you need to make sure that your ads are well-designed and eye-catching. If your ads are not well-designed, people will not click on them.
If you follow these tips, you will be able to successfully retarget your website visitors and boost traffic to your e-commerce site.
27. Maintain Price of Your Top-selling Items
One of the most important things you can do to boost your e-commerce traffic is to maintain the price of your top-selling items. If you have a popular product that is selling well, chances are that people are looking for it online and will be willing to pay a fair price for it. If you raise the price of your top-selling items, you will likely see a drop in traffic as people go elsewhere to find the same product at a better price.
28. Create Easy to Navigate Android App
If you want to attract Android users, it is important to have a well-designed and easy-to-navigate Android app. Avoid clutter and complex navigation. Always test your app on multiple devices to make sure it works as expected.
29. Invest in Good Hosting Platforms
One of the most important aspects of e-commerce is the hosting platform. A good hosting platform can make a significant difference in the overall performance of your website. There are a number of factors to consider when choosing a hosting platform, such as cost, features, scalability, and uptime.
Cost is always a major consideration, but it’s important to remember that you get what you pay for. The most expensive hosting platforms are not always the best, but the cheapest ones are often not worth the risk. It’s important to find a balance that fits your budget.
Features are another important consideration. The features offered by each platform can vary greatly, so it’s important to choose one that offers the features you need. For example, some platforms offer built-in shopping carts while others do not. Some platforms offer unlimited storage, while others have limits. Make sure you choose a platform that offers the features you need.
Scalability is another important factor to consider. If you plan on growing your business, you’ll need a platform that can scale with you. Make sure the platform you choose can easily scale to meet your future needs.
Uptime is also an important consideration. If your website is down, you’re losing potential customers. Make sure you choose a platform with a good uptime record.
There are a number of other factors to consider when choosing a hosting platform, but these are some of the most important. By taking the time to choose the right platform, you can ensure that your website runs smoothly and efficiently.
We know that traffic can be a major barrier when starting your e-commerce store, and many business owners are concerned about their website’s traffic, so we’re here to show you a few tricks that can help get you started. Keep these tips in mind, and your website should start to see an increase in traffic very soon! If you have any questions, please don’t hesitate to comment. Thank you for reading, and we hope to hear from you!