48 Content Writer Job Interview Questions » How to Answer Them

The job of a content writer can be difficult to find, but with the proper skill, it can be a rewarding career. In order to impress your employer, you must have knowledge and experience in this field. But what about the questions you are asked during an interview? This article will help you understand the expected questions and how to answer them.

Sometimes interview questions can be easy, but others can be difficult. Regardless of what the question is, it is always important to answer it confidently. If you don’t know how to answer it, practice these common content writer job interview questions.

Whether you apply online or go to the company for an interview, these answers will never fail you. WordPress, SEO, and basic HTML knowledge are required. Make sure you have a writing sample ready for the interview. Also mention your blog link, but make sure it’s updated and you regularly post articles there.

You just need to be able to answer some of the tough questions that employers ask. This blog post is a collection of some of the toughest questions that companies ask content writers. Follow the advice given in the answer, and you will be a well-prepared candidate.

I can see many articles online that give long answers. It’s difficult to understand long answers. So, in this article, we answer all of the interview questions in fewer words. Read these answers two to three times, and we are confident you can remember them.

Q#1. Can you tell me what your educational background is?

Answer: I have a bachelor’s degree in mass communication. During my time in college, I took several courses in creative writing and journalism, which helped me develop my writing skills and provided me with a solid understanding of the writing and publishing industries. Additionally, I have written several online articles to enhance my skills and stay current with industry trends.

Q#2. Why did you choose a content writer’s career?

Answer: I have always had a passion for writing and storytelling. I love the challenge of finding new and creative ways to communicate information and engage an audience. I believe that writing has the power to inform, educate, and entertain, and I want to be a part of that. I also appreciate the ever-evolving nature of the content writing industry, as it provides new opportunities for growth and learning. That’s why I chose a career as a content writer.

Q#3. Can you tell us about your previous writing experience?

Answer: Yes, I have several years of experience as a content writer, primarily working in the technology and lifestyle industries. Before joining my current company, I was a freelance writer and created articles, blog posts, and product descriptions for several websites and magazines. I also worked as a content writer for a technology company, where I wrote articles on emerging technology trends. Through these experiences, I’ve learned to research and write well on different topics.

Q#4. Can you work remotely using communication software such as Slack?

Answer: Yes, I am comfortable working remotely and using communication software such as Slack. I have experience collaborating with remote teams and using online tools to communicate with team members. I find that using Slack or similar platforms is an effective way to stay organized and keep discussions focused on projects, deadlines, and feedback. I am also able to work independently and manage my own time effectively while working remotely.

Q#5. Do you have a basic understanding of HTML?

Answer: Yes, I have a basic understanding of HTML. I understand how to use HTML tags to format text, insert links, create lists, and use CSS coding. I also know HTML code to embed images and videos in my content. While I may not be an expert in HTML, I have enough knowledge to perform basic formatting tasks and ensure that my content is properly displayed on the web.

Q#6. What are your areas of expertise?

Answer: My areas of expertise include technology, lifestyle, and health and wellness. I have extensive experience writing about the latest technology trends, from smartphones to AI and everything in between. I also have a passion for lifestyle writing, including topics such as fashion, travel, and food. Additionally, I have written about a variety of health and wellness topics, from nutrition to mental health. I am comfortable researching and writing on a wide range of subjects and am always eager to learn more about new topics.

Q#7. What is the most unique part of your writing style?

Answer: I believe that the most unique part of my writing style is my ability to take complex topics and present them in a clear, concise, and engaging manner. I also have a creative flair and enjoy incorporating humor, anecdotes, and real-world examples into my writing to make it more engaging and memorable. I also focus on detail and strive to make content error-free and high-quality.

Q#8. Can you walk us through your content creation process?

Answer: My content creation process typically includes the following steps:

• I begin by researching the topic to gain a deep understanding of it. This helps me identify any gaps in the existing content.
• I create an outline to organize my thoughts and ensure good structure and clarity.
• Then I begin working on the outlines one by one. Throughout the writing process, I conducted additional research on each outline.
• I add keywords, paying attention to tone, style, and readability.
• I add images, a call to action button, and h2 and h3 tags.
• I then review and edit my draught several times, making sure that it is well-written, accurate, and free of errors. By verifying that the information in my writing is accurate and reliable, I can be sure that people will trust it.
• I again review the final version of the content one last time before submitting it for publication to make sure it meets all the requirements.

Q#9. What do you think are the essential components of good web content?

Answer: In my opinion, web content can be good, effective, and get results for the brand and target audience by utilising these components:

• Quality: The content should be well-researched, well-written, and free of errors.
• Relevance: The content should be relevant to the target audience. It will provide value to them.
• Engagement: The content should be engaging and capture the reader’s attention.
• User experience: The content should be easy to read, navigate, and understand.
• Optimization: The content should be optimized for search engines using keywords, meta descriptions, and other best practices.
• Brand voice: The content should align with the brand’s tone, style, and messaging.
• Call-to-action: The content should include a clear call-to-action, encouraging the reader to take a specific action.

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Q#10. What is SEO?

Answer: SEO stands for “search engine optimization.” It is the practice of optimizing a website and its content to rank higher in search engine results pages (SERPs). SEO involves various tactics, such as keyword research, link building, on-page and off-page optimization, and technical optimization, to improve the visibility and ranking of a website in search engine results. The goal of SEO is to increase the quantity and quality of organic traffic to a website by making it more discoverable and relevant to users searching for specific keywords.

Q#11. When you write, can you keep SEO and search intent in mind?

Answer: Yes, I definitely consider both SEO and search intent when writing content. I understand that optimizing for search engines is essential to increasing the visibility and ranking of a website, but I also know that the content must be written for the user first and foremost. That’s why I always keep the search intent of the target audience in mind when writing. I research keywords and topics relevant to the target audience and write content that addresses their needs, questions, and pain points. This not only helps with search engine optimization but also provides a better user experience for the reader.

Q#12. What is on-page SEO?

Note: You can only say title tags, meta descriptions, headings, etc. If the HR manager asks, then explain the elements.

Answer: “On-page SEO” refers to the optimization of individual web pages in order to rank higher and earn more relevant traffic from search engines. It involves a combination of technical elements and content optimization strategies. I can perform on-page SEO for my blog, which includes:

• Title tags: The title tag is the main heading that describes the content of a web page. They are displayed in the main title of search engine results.
• Meta descriptions: The meta description provides a brief summary of the content. It appears under the title in search engine results.
• Headings: Headings can be used to organize content into sections, such as the main heading, sub-headings, and sub-sub-headings. It can signal the importance of content to search engines.
• Short paragraph: Write a short paragraph of less than 150 words. And one subheading should be defined in 300 words.
• Install an SEO plugin, such as Yoast or Rank Math, and follow all of the instructions.
• Keyword optimization: Use relevant keywords naturally in your content and don’t use too many.
• URL structure: The URL structure should be simple and include relevant keywords.
• Internal linking: Internal links help search engines understand the relationship between different pages on a website.
• Image optimization: First, optimize the images by compressing them using plugins or online services like TinyPNG and iLoveIMG. Second, write descriptive file names and alt tags for images to help search engines understand what the images are about.

Q#13. How can you create images for your blog?

Answer: There are a few ways I create images for a blog. I purchased from stock image sites such as Shutterstock or Depositphotos and also used free images from websites like Pexels or Unsplash. I can add a personal touch by taking my own photos to use in my blog. This makes your blog more unique.

I can use tools like Canva, Adobe Illustrator, and GIMP to create custom graphics for my blog. These tools can be used to create infographics, charts, or other visual elements that help explain complex concepts or data. Regardless of how the images are created, I ensure that all images are optimized for the web.

Q#14. What is off-page SEO?

Answer: Off-page SEO refers to the optimization activities that take place outside of a website to improve its visibility and ranking in search engine results. I apply off-page SEO techniques such as:

• External link building: This involves acquiring links from other websites that point to your website. Search engines view links as “votes” of confidence. This is also called backlinking.
• Social media: Social media can be used to promote your content and gain user engagement, as well as to build your brand and connect with your followers.
• Guest Blogging: Off-page SEO also includes writing content on relevant websites, forums, and other online communities to drive traffic and build relationships.
• Influencer outreach: Reaching out to influencers in your niche can help build relationships and get your content in front of a new audience.

Q#15. Why is technical SEO important?

Answer: As a WordPress user, I know technical SEO is important because it helps to ensure that search engines can crawl and index a website’s content effectively. If there are technical issues with a website, such as broken links, missing content, or unresponsive pages, it can prevent search engines from understanding the content.

Technical SEO includes activities such as:

• Rich structure: I make sure the site structure is organized in a way that is easy to understand. Apply rich snippets using a plugin. This helps the search engines understand the content.
• Crawlability: Making sure that a website’s pages are easily crawlable by search engines can help them find and index the content more effectively.
• Mobile optimization: People are using the internet more from their phones, so I make sure the entire website works well on a small screen.
• Speed optimization: A website’s load time can have a significant impact on its ranking in search engine results. By optimizing the website’s code and images, you can ensure fast loading and a great user experience.
• Sitemap and robots.txt: Add the meta robots tag, submit a sitemap to search engines, and create a robots.txt file to control the behaviour of search engine crawlers.

I don’t know a lot about the technical aspect, but using a plugin like Yoast SEO, you can easily set the canonical tag. After I’ve completed all of the technical tasks, I’ll submit the website to Bing Webmaster and Google Search Console to ensure that the content is properly indexed.

Q#16. How do you write local SEO content?

Answer: Writing local SEO content requires a focused approach that takes into account the specific needs and interests of the local audience. Here are my steps for writing effective local SEO content:

• Research the target audience: First, understanding the demographics, interests, and needs of the local audience is essential in order to write content that resonates with them.
• Identify local keywords: Use keyword research tools to find relevant keywords and phrases that are searched by local people.
• Include local information: My articles are written with the local audience in mind. I always make sure to include relevant information about local events like festivals and sports news.
• Optimize for local search: Use local terms in my content’s headlines and in paragraphs. It improves search results for local users.
• Make use of Google Business Profile: Ensure that my business has a Google Business listing and that it is up-to-date. This information will appear in local search results and help drive traffic to my website.

Q#17. What do you think about keyword research?

Answer: In my experience, effective keyword research involves a combination of tools, techniques, and data analysis. This includes identifying relevant keywords and phrases, assessing the competitiveness of these keywords, and using data analysis to understand the search volume and intent behind each keyword. By incorporating the right keywords into the content in a natural and relevant way, I can help optimise it for search engines and improve its overall visibility and ranking in search results pages.

Q#18. How do you measure the success of your content, and what metrics do you use?

Answer: I measure the success of my content using a combination of quantitative and qualitative metrics. Quantitative metrics help me understand the performance of the content in terms of reach, engagement, and conversions. Some of the metrics that I typically use include page views, unique visitors, average time on page, bounce rate, and conversion rate.

Qualitative metrics help me understand the impact and resonance of the content with the target audience. This includes feedback from readers, comments, shares, and other forms of engagement. I also use tools like Google Analytics, Google Search Console, and SEMrush to track the performance of my content over time and identify areas for improvement.

Q#19. What is your experience using Google Analytics, Google Search Console Tools, and Ahrefs?

Answer: I am able to use these tools to help me understand where my site visitors come from, how they got to my site, and what they do once they get there.

Google Analytics provides a wealth of data and insights into the performance of my content, including metrics like pageviews, unique visitors, bounce rate, and conversion rate. This helps me understand content’s reach and impact and find areas for improvement.

Google Search Console provides data on how my content is performing in terms of search visibility and ranking. This includes insights into the keywords that are driving traffic to my content, the search queries that users are using to find my content, and the click-through rates from the search results pages.

Ahrefs is a powerful tool for keyword research and analysis, allowing me to identify the most relevant and popular keywords for my content and assess the competitiveness of each keyword. I never use all of my keywords in one article because it can spam your content. I intelligently use these keywords in my content and attract a lot of traffic from search engines.

Q#20. What are the various types of content writing that you are familiar with?

In reply, you can only say the names of types like “blog post,” “article,” “copywriting,” and so on. If the interviewer asks, then explain types.

Answer: I am familiar with a wide range of content writing formats. Including:

• Blog posts are long pieces of content that provide information and insights on a particular topic.
• Articles are like blog posts, but they’re usually published in more authoritative and professional publications.
• Copywriting: Write content for the purpose of advertising and marketing. Their main goal is to create impactful messages that influence the target audience to take a specific action, such as purchasing a product or signing up for a service.
• Social media posts: Short-form content is good for social media platforms like Facebook, Twitter, and Instagram.
• A well-written description: The product or service description is the first thing that potential customers see when looking into your business, and it’s an opportunity to communicate affiliate product details.
• Email writing is persuasive writing that is designed to engage and convert email subscribers.
• Video scriptwriters write detailed scripts and provide the spoken and visual content for videos.
• Technical writing is making documents for an audience, like manuals, help guides, faqs, privacy policies, terms of service, and disclosures.

Q#21. Do you know the difference between copywriting and content writing?

Answer: Yes, I am aware of the difference between copywriting and content writing. Copywriting is a type of writing that is designed to sell or promote a product, service, or idea, while “content writing” is a broader term that refers to any type of writing that is created for the purpose of providing information or educating the audience. Copywriting tends to be more sales-oriented, while content writing can encompass a wider range of topics and styles, including educational articles, blog posts, and detailed product descriptions.

Q#22. What is the difference between an article and a blog?

Answer: The main difference between an article and a blog is their purpose and tone. An article is typically written for a more formal and academic audience and has a more serious tone. Articles are usually written for websites, magazines, newspapers, or academic journals. On the other hand, a blog is written for a more general and informal audience, with a more conversational tone. Blogs are usually found on websites and can be written by both individuals and companies. The structure of an article and a blog can also be different, with articles having a more structured format and blogs having a more relaxed format.

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Q#23. Can you share your experience with content management systems such as WordPress?

Answer: Yes, I have extensive experience using WordPress as a content management system. I have created and managed multiple websites using WordPress, and I am familiar with its user-friendly interface and customizable features. I have experience with themes, plugins, and widgets, as well as creating and organizing content, optimizing for search engines, and updating and maintaining the website. I am also experienced in customizing free WordPress themes with plugins to meet specific requirements for each individual project.

Q#24. How do you find new topics?

Answer: Finding new topics is a crucial part of my content creation process. I use a variety of methods to find new ideas. Some of the ways I find new topics include:

• I am researching industry-specific websites, blogs, and forums and following relevant social media accounts.
• Attend webinars and conferences to keep up with the latest news in the industry. These events can provide valuable insights and new ideas for content.
• Use Google Trends to stay informed about my target audience’s needs and interests.
• Many YouTubers share their latest insights and ideas, which can be used as inspiration for your own content.
• At a time of when I use tools to find keywords for the next article, I also find many potential topics. I save those topics in Notepad. So, I currently have a bunch of topics.

Q#25. How do you decide the tone of the content?

Answer: The tone of the content is decided based on the target audience and the purpose of the content. It can range from formal to informal, serious to humorous, depending on the situation. I consider factors such as the brand’s voice and values, the topic’s complexity, and the intended message to determine the appropriate tone. I also conduct research on the target audience to understand their preferences and adapt my writing style accordingly.

Q#26. Can you use ChatGTP or other AI text generator software?

Answer: ChatGTP can be used to generate text for various purposes. However, it’s important for content writers to understand that AI-generated text may not always be accurate, relevant, or high-quality, and it may not align with the brand’s tone and style. Therefore, it’s recommended to use AI text generators in conjunction with human creativity and expertise, and to always review and edit the generated text before publishing it.

Q#27. What do you think about the new Bing Chat feature?

Answer: I think the new Bing Chat feature is a great addition to the Bing search engine. It allows users to get their answer in a more interactive way. Additionally, the feature provides users with the opportunity to ask questions, get advice, and share opinions in a safe, secure environment. It is designed to provide more accurate replies than ChatGPT. Whether it is considered a good or bad feature depends on individual opinions and experiences with the tool.

Q#28. Is the chat feature in Bing and Google helping or hurting bloggers’ traffic?

Answer: AI chatbots are good for humans as research assistants. The answer to this question depends on how bloggers use the chat feature. If they use it to engage with their readers, answer their questions, add value to their content, and always proofread before posting a blog, then it can help increase their traffic. If they use it to spam or create their content too quickly, it can actually hurt their traffic.

Q#29. How do you carry out the proofreading process?

Answer: I take proofreading seriously, and it’s an essential part of my content creation process. I typically start by reading the content several times to catch any typos, grammatical errors, or inconsistencies. I also use tools like Grammarly and QuillBot to help me identify any potential mistakes. I’ll make sure the content is perfect before publishing by reading it one last time.

Q#30. How do you avoid plagiarism and copyright infringement in your work?

Answer: As a content writer, it’s important to maintain high ethical standards and avoid plagiarism and copyright infringement. To do this, I can follow these steps:

• Create original content by using my own words and ideas.
• Use plagiarism-checking tools to check the originality of the content. I ensure that the content is original and not in violation of any copyright laws.
• Do not copy content from other sources without permission. Always give credit to the original author or source.

Q#31. What do you think are the biggest challenges writers face when it comes to writing quality content?

Answer: There is a lot of content written online. To get traffic to your website, you must write guest posts on already established sites. So I think the biggest challenge writers, especially bloggers, face is that it is difficult to rank your website.

Q#32. How do you promote the content after it is published?

Answer: The best way to promote content after it’s published is through social media marketing, email marketing, influencer outreach, paid advertising, and guest posting on high-ranking websites. The key is to find the promotion tactics that work best for the audience.

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Q#33. How do you approach creating content for a target audience?

Answer: When creating content for a target audience, I always start by researching and understanding their needs, interests, why they search, and what output is required for my article. This allows me to tailor my writing to their specific needs and write in a way that they can easily understand and relate to. I also make sure to use a tone and style that appeals to them, whether it’s a more conversational or formal approach. I use data and analytics to measure the success of my content. Make adjustments as needed to better engage with my target audience.

Q#34. How do you stay up to date on industry trends and changes in SEO best practices?

Answer: I previously answered your question about finding new topics. Similar strategies I use to stay current on industry trends and changes in SEO best practices include reading relevant industry blogs on a regular basis, attending webinars, and participating in online communities. I also subscribe to newsletters and keep an eye on updates from Google and Bing search engines. This helps me implement effective SEO strategies in my writing. Additionally, I also collaborate with SEO experts and seek their guidance and insights to further improve my understanding and knowledge of the field.

Q#35. Can you give an example of a particularly successful piece of content you wrote and why you think it performed well?

Answer: One of my proudest achievements as a writer was a blog post I wrote about an interview with a successful content writer. The post received over 100,000 views and numerous positive comments from readers in the first three months. I believe it was successful for several reasons. To begin, I conducted extensive research on the “content writing” topic and gathered information from credible sources to ensure that the questions and answers in the article were accurate and trustworthy. Secondly, I used a conversational tone and incorporated personal anecdotes to make the post relatable and engaging for my target audience. Finally, I optimized the post for search engines using relevant keywords, which helped it rank higher in search results and reach a wider audience. Overall, I think the combination of high-quality content and effective marketing strategies contributed to the success of this piece.

Q#36. How do you ensure the accuracy of the information in your writing?

Answer: Assuring the accuracy of the information is my top priority. I follow a strict research and verification process to gather information from reputable sources such as industry experts, academic journals, and credible websites. I also cross-check and validate information from multiple sources to ensure its accuracy and reliability.

Q#37. Can you tell us about a time when you had to handle negative feedback on your writing?

Answer: Handling negative feedback is a common challenge for writers. In such a scenario, it’s important to remain professional and open to constructive criticism. I take all comments seriously. I would start by understanding the negative feedback and addressing it in a calm manner. If necessary, I would revise the content. It’s important to understand that negative feedback can be an opportunity for growth and improvement, and I would use it as a chance to improve my writing skills and build a stronger relationship with my audience.

Q#38. How do you handle tight deadlines and manage your time effectively?

Answer: It is important to have strong time management skills to meet tight deadlines. I handle tight deadlines by prioritizing my online job tasks and breaking my blogging down into smaller, more manageable chunks. I also use tools such as calendars, to-do lists, and timers to keep track of my progress and stay organized. Additionally, I communicate regularly with my team and stakeholders to ensure that I am on track and to address any potential roadblocks early on. Finally, I am flexible and can work efficiently under pressure to ensure that deadlines are met while still delivering high-quality work.

Q#39. Can you tell us about a time when you had to write on a topic you were not familiar with? How did you approach the task?

Answer: Researching and writing about unfamiliar topics is a challenge. My approach is simple: if I don’t understand the topic, I won’t write about it.

Q#40. Can you write between 1500 and 3,000 words per day?

Answer: It depends on the complexity and research required for the topic, as well as my workload for the day. However, I am able to produce high-quality content efficiently and meet deadlines. I am confident that I can collaborate effectively with the team and deliver results in a timely and efficient manner.

Q#41. Can you create at least one piece of content per day as given by the marketing team lead?

Answer: Yes, I am capable of creating at least one piece of content per day as directed by the marketing team lead.

Q#42. Do you prefer to work in a group or on your own?

Answer: I am comfortable with both group work and working independently, as both have their own benefits and challenges. If I am working in a group, I have the opportunity to share ideas with my team members and collaborate on creating the best content possible. When I am working alone, I enjoy having complete creative control and being able to focus solely on the task at hand. Ultimately, I am flexible and adaptable, and I am happy to work in either environment, as long as it meets the needs of the project and the team.

Q#43. Who is your favorite writer?

Answer: I’m a blogger, and I mostly read blogs to get inspiration. My favorite writers in the digital business niche are Jeff Bullas and Neil Patel. I admire their ability to clearly convey complex ideas and present them in an engaging manner to the audience. Her writing has greatly influenced my own style and approach to content development.

Q#44. Which book or blog do you like to read currently?

Note: The best response would be a specific book or blog related to your niche.

Answer: I actively follow Elegant Themes, MonstersPost, and WPBeginner. These resources help me to stay up-to-date with the latest trends and knowledge in the industry, which in turn improves the quality of my writing.

Q#45. What are your strengths and weaknesses as a content writer?

Answer: As a content writer, my strength is my ability to craft engaging and compelling narratives that effectively communicate a message. I have a strong grasp of the English language and a creative flair for words, which allows me to write in a way that resonates with the target audience. I am also highly organized and have strong research skills, which enable me to gather the information. I also write authoritative pieces on a wide range of topics.

As for my weaknesses, I believe that I can sometimes be too detail-oriented, which can lead to a slower writing pace. I am continuously working on finding a balance between producing high-quality work and meeting deadlines. I am confident that with time and experience, I will overcome this challenge.

Q#46. How much do you currently earn as a blog post editor?

Note: In a job interview, it is not appropriate to disclose specific salary information. If you are a freelancer and already have a job, you can answer, “I currently earn $35 per hour as a blog post editor.”

When Earnings Are Low

If your earnings as a blog post editor are low, a possible answer to this question in a content writer job interview could be:

Answer: I am currently not earning a specific amount as a blog post editor, but I am always open to new opportunities and eager to learn and grow in the field. I believe that my work speaks for itself, and I strive to continuously improve my skills and knowledge to provide the best results for my company.

This answer shifts the focus from your current earnings to your potential value as an employee and shows that you are motivated to succeed in your career.

Q#47. What’s your expected salary?

Note: It’s a good idea for you to have a clear understanding of what a content writer is worth in the market. It depends on your skills and experience. After you know your worth, you can say:

Answer: I expect in the range of $70000 per year. However, I understand that salary packages often depend on various factors, such as the company, location, and responsibilities. I am open to discussing the salary package in further detail.

You must have basic knowledge of the company where you apply.

When you apply for a job as a content writer, make sure you know what the company is about. For example, if you apply for a job as a content writer at a hosting company, you may be asked:

Q#48. What’s your knowledge about web hosting?

Answer: As a content writer, my focus is primarily on writing and creating high-quality, engaging content. While I may not have in-depth technical knowledge about web hosting, I understand the importance of web hosting for website performance. I am familiar with the basic concepts and types of web hosting services, such as shared hosting, VPS hosting, dedicated hosting, and cloud hosting, and the benefits and limitations of each. I also understand the role of a web host in affecting the speed and security of a website and how that can affect the user experience.

Conclusion

It is always wise to prepare for an interview. This article answered those questions you may have faced and helped you feel more confident about your interviewing skills. We also hope our article will serve as a useful resource for anyone interested in a job as a content writer. We would love to hear your questions, thoughts, or comments. Thank you for reading, and don’t forget to share this article with your friends who could benefit from it!